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About the tool

Based on deep, detailed and - most importantly - locally-focused consumer data, Mastercard® Geo Insights provides a seamless user-friendly platform that helps unlock insights and shape planning strategies.

The seamless, user-friendly interface provides easy-to-read heatmaps based on pre-established filters, letting you clearly analyze data based demographics, time of day or week, peak periods or special events.

What metrics power the tool?

PEOPLE

PEOPLE

We analyze visitors by demographics and origin, tracking top and low-spending countries, key source regions, and leading domestic postal codes.
TIME

TIME

We show when visitors spend the most, broken down by time of day, day of the week, and trends over weeks, months, and years – including short-term forecasts.
VALUES

VALUES

The charts are based on average transaction values, the (anonymized) number and locations of merchants, and a breakdown of online versus offline card transactions.
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Multiple applications for versatile data

Multiple applications for versatile data

OK, so you’ve answered the quiz and now you have the data. What next? You can use the interface on the platform filter for specific useful insights, ultimatley helping you to make informed decisions about various local issues, including: Zoning Policies and where new entertainment or retail hubs should be established; Licensing Reforms and flexible licensing hours based on demand; Public Transport Planning with greater options and infrastructure during peak periods Safety Initiatives and the provision of security resources in high-traffic areas during night-time hours and also helps in evaluate opportunities for growth and investment in vibrant evening and late-night activities.

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Do you need more info?

Do you need more info?

Looking to find out more about how the tool can help you gain real local insights and plan successful policy? Want to know how the data can be filtered and optimized to your specific needs? Get in touch with our team and we’ll talk you through all the details.

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Frequently Asked Questions

Explore All Answers

Geo Insights is currently available in Washington, D.C. Expansion to Ireland is planned in the near future, with broader market rollout targeted for 2025.

Retailers gain data-driven insights to evaluate the viability of expansion strategies at specific locations, leveraging aggregated and anonymized data from Mastercard® and partners – moving beyond intuition-based decisions. Government councils benefit from spend and footfall analytics to inform policy-making, identify high-performing sectors, and uncover growth opportunities. Sector-specific trends and demographic insights enable targeted interventions to support local economic development.

Geo Insights is powered by aggregated and anonymized transaction data from Mastercard®, supplemented by insights from trusted third-party partners.

Geo Insights delivers a monetary evaluation of location-based opportunities using Mastercard® spend data and partner aggregators. Key metrics – including spend trends, forecasted growth, and advanced analytics – enable businesses to identify and act on high-potential areas for strategic expansion.

Yes, Geo Insights allows direct comparison across industries and regions using key metrics such as total spend, average transaction value (ATV), and other performance indicators – enabling informed benchmarking and evaluation.

Geo Insights analyzes sector-specific and time-based trends to highlight high-performing zones, uncover underdeveloped areas, and identify growth opportunities based on real consumer behavior. Each location is assigned a performance score, and the Night-Time Economy Volatility Index offers a dynamic view of emerging hotspots and fluctuations within the night-time economy.

Geo Insights empowers city councils with data-driven insights to inform strategic decisions. The tool enables: • Consumer Behaviour Analysis: Tracks spending and footfall across sectors like dining, entertainment, transportation, and late-night shopping during peak and off-peak hours. • Opportunity Identification: Highlights high-performing zones and uncovers untapped areas based on demographic and sector-specific trends. • Targeted Planning: Provides granular insights into customer segments – age, income, visitor origin – to guide localized strategies. • Policy Development: Supports decisions on zoning, licensing reforms, transport planning, and safety initiatives, especially within the night-time economy. • Performance Scoring: Each area is assigned a score, complemented by the Night-Time Economy Volatility Index to track dynamic growth and emerging hotspots.

Geo Insights presents data through intuitive dashboards, heatmaps, and trend charts – designed for non-technical users such as city council staff and policymakers. Results can also be exported as CSV files for further analysis or data modeling.

Geo Insights data is regularly refreshed to reflect real-time changes. Robust aggregation methods ensure high accuracy across all data sources.